Defend Your Name
Instead of tackling lead generation by chasing people around with traditional, tired means, we wanted to figure out a way to draw them to us with a memorable and engaging experience. So we went ahead and created Defend Your Name – a unique solution that combines e-mail registration with a classically styled arcade game. Oh, also, aliens.
About the project
Imagine this: you manage a business that runs on the distribution of your content. For your ship to stay afloat, you need eyeballs, because those mean impressions, which results in revenue. This is the scenario for our friends and partners at Technical.ly, whose focus is providing everything from original editorial to recruitment tools in Baltimore, Brooklyn, Delaware, DC, and Philly. Another important aspect of Technical.ly’s business lives in their events, of which they host dozens across the different markets that make up their footprint. These events cater to tech and dev enthusiasts, as well as a new breed of CMOs hungry to innovate their business. So naturally, in an effort to increase that number of eyeballs on their content, they were looking to use said events as a means to drive registrations and build their email newsletter audience.
For consumers, giving without getting is a problem. Incentives such as sweepstakes or giveaways are becoming less and less effective. So we got to thinking about Technical.ly’s audience, and how we could use technology to give them a better, more desirable experience. We channeled our inner gamer and decided to make something old new again with a Space Invaders-esque arcade game with a personal touch.
We’re always seeking different ways to engage consumers, and thinking outside the box about how we can achieve that. So when the opportunity arose to use our forward thinking approach to solve a traditional problem, we jumped at the chance to create something interactive and fun. Because at the end of the day, using technology as a tool to provide a desirable experience is what we strive for.