We created our 2013 Holiday card with two purposes in mind. Sharing some holiday fun with our clients and friends, and experimenting with new technology. So we turned the smart phone in your pocket into a remote control for an interactive experience.
About the project
The idea came to us to create a social experience where actions people make in the real world drive what happens in a digital environment. Snow Shake is a multi-person collaboration. It brings people at remote distances together by combining their efforts to make it snow online, and it helps them spread a little holiday fun too.
We're constantly looking for ways to merge the physical and the digital. And with the ability to create real world interactive experiences directly through a browser, it’s simpler than ever before. Using individual smart phones as remote controls is more personalized and more social. Plus, it’s more streamlined and cost effective than downloadable apps or special devices.
What does all this mean for brands? Just imagine where else this could lead. It could become an interactive video board in Times Square, or a digital experience shared across the country. We're excited to continue exploring the possibilities and creating digital brand engagements that are more meaningful and fun.