Halloween is choc full of fun traditions like tricking and treating, ninja costumes, and the extraction of pumpkin innards. We wanted to take a fresh look at the traditional jack-o’-lantern, so we stuffed a pumpkin with 256 LED pixels and built a web application that would let people customize their carving and share their creation with the world.
About the project
And, also because we were interested in live-streaming a creative interaction from one location to another. And that would have been enough. But we also wanted to capture the user’s creation, brand it and deliver it back to them. This gave the user creative control, but allowed the Pix-O'-Lantern brand to be part of the final shareable asset.
The resulting engagement was fun, encouraged sharing, and bridged a physical separation through technology while building an emotional connection through creativity.