Our interactive portfolio that challenged people to pick up, play with, and engage to access our work.
About the project
In our industry, it’s not always just about the story, but how that story is told. And we think brands stand out when they create ways to tell theirs a little differently. In this case, it was through an interactive visual experience. An engagement like this allows users to participate and not only increases brand awareness but also brand recall.
Now we know something like this isn’t right for all brands, but we’re determined to explore a number of different technologies, like computer vision, to ensure we have the right mix of tools to deliver more engaging stories and experiences for our clients.