The Candy Magic experiment provided instant rewards to our community managers for a job well done. And it reminded our clients why it’s so sweet to work with us.
About the project
It is well documented that Millennials crave constant feedback. So we decided to bridge the gap between the brands we work with and the community managers who help our clients maintain their social presence. The thought was simple: what if we could connect the brand manager with the community manager through a physical, digital action?
We’ve often considered how we could convert a motion-controlled coupon dispenser into a retail installation that provides value to both the shopper and the brand – delivering discounts in exchange for social mentions. This experiment is a step in that direction.