Defend Your Name
It all began when Technical.ly, a media organization with a presence across the Northeast, came to us with a challenge many marketers commonly face: "How do we boost email registration at our events?" We ditched the clipboard and loose-leaf and created Defend Your Name, a custom game built specifically for their audience – our favorite kind of people, tech nerds.
Fashion trends are always changing, but the way we buy clothes in-store has largely remained the same. With digital-savvy shoppers hitting the clothing racks and fitting rooms every day, we saw an opportunity to not only bring this outdated experience into the 21st century, but to leverage existing ecommerce content brands’ already own. We call it MVSE (pronounced “Muse”).
When we got our hands on a few RC cars, the only logical thing to do was have some serious playtime with them. What we ended up with was a completely remodeled vehicle, powered by a Raspberry Pi and Leap Motion, allowing drivers to control the car with a simple wave of their hand.
Nothing says Happy Holidays like a little snow. So we sent a digital snow globe as our annual holiday card. But what if people could control it by shaking their phones, just like they would with a real-life snow globe? And what if it could connect people hundreds of miles apart? After a little experimenting, we created Snow Shake.
Yule Love It
During the holidays, we wanted to spread cheer to our closest friends and offer them season’s greetings with a special touch. What we came up with was a one-of-a-kind hologram card that they could interact with on their very own smartphone. Complete with a roasting Yule log and a festive holiday jingle, it offered a truly unique way to kick back, relax, and warm up during the holiday hustle and bustle.
Pic Tap Toe
What better way to get to know your coworkers in a different city, than through a friendly game of cross-office Tic-Tac-Toe? See how we built a custom game board using radio frequency identification (RFID) technology, and the friendly competition that ensued through our employees’ own Instagram feeds.
Cheer Tracker appeared to be a standard holiday window display, three Christmas trees with lights. The difference is, our trees would blink whenever someone in the world said merry, joy or cheer on Twitter.
We thought it was a fun way to visualize goodwill on a global scale, for all to see.
We tapped into foursquare's open API and collected check-in data on 20 of the key holiday destinations in the Big Apple. Each check-in is time stamped, and over time it revealed visitation patterns. Site visitors can quickly learn what the busiest and least busy times of the places they intend to visit during the holidays.
Philly Steakout ranks Philadelphia’s 25 most popular cheesesteak restaurants using foursquare check-ins. And by utilizing each foursquare user's profile we were able to identify their hometown. Then we could tell whether each cheesesteak check-in was by a local or an out-of-towner, creating the ability for visitors to PhillySteakout.com to choose the tourist destination that is frequented by the masses, or the secret spot where the locals chow down.
The Social Sweets project was created to test the "Pay it Forward" principle within digital channels. We created a custom Social Sweet chocolate bar to be handed out on the streets of Philadelphia for free. All that we asked in return is that people thank us via Facebook or Twitter. Each time they did a dollar would be donated to Philabundance, a local food bank. After distributing 1000 bars we had some fascinating results, and a city buzzing about our little experiment.